Game development is typically a time-intensive process, often taking six months to two years to complete. However, due to the client’s desire for an expedited launch, we faced a compressed timeline, which required conducting research under tight constraints. Prioritizing brainstorming sessions with the team and incorporating stakeholder feedback was essential. Additionally, each new design iteration had the potential to set progress back by a day, making efficient collaboration critical. To optimize time, we maintained continuous communication with both the team and stakeholders, promptly integrating feedback to advance the design process.
During the idea creation phase, we developed initial rough sketches of the game and created a mock-up to visualize the concept. Once the idea was approved, we proceeded with conceptual art, carefully selecting the color palette, theme, character apparel, locations, textures, and all other design elements integral to the game’s features. Leveraging insights from the discovery sessions and competitor analysis, we formulated a comprehensive creative strategy. Initial game sketches were produced using Adobe Illustrator and Adobe Photoshop.
